Vero Beach Branding

Seasoned strategy, intentional design.

I’ve spent 20+ years refining the art of identity marketing as a brand strategist, communications expert, graphic designer, and creative director.

I Didn’t Just Cut Costs. I Changed the Model.

Over the course of more than 15 years, I grew with a large nonprofit healthcare organization, earning six promotions and ultimately serving as Vice President of Marketing. Along the way, I began questioning a fundamental assumption in the way marketing was being done: that good work had to come with a big price tag.

So I changed the model.

As a graphic artist, I brought graphic design in-house and built the capability from the ground up. When I eventually left, I did the math: that one decision alone had saved the organization nearly $1.2 million in outside agency design costs.

But saving money was never the point.

I saw an opportunity to put those dollars to work somewhere they could have a much greater impact. I proactively redirected the savings into digital marketing — investing in an emerging medium at a time when many organizations were still figuring out what digital marketing could actually do for them.

I wasn’t just cutting costs. I was changing the way the organization thought about marketing.

And apparently, I was onto something. In 2014, I was invited to speak at Google Headquarters about the work I had done, how I had built the model and how organizations could rethink the relationship between marketing, creativity and cost.

That experience shaped the philosophy I still bring to my work today.

Because I’ve learned that great marketing doesn’t necessarily require a big marketing department, a big agency or a complicated collection of vendors. It requires someone who can see the big picture, think strategically, create intelligently and make things happen — without all the layers in between.

That’s why I’ve intentionally built my work around a different model: one experienced, creative mind bringing strategy, branding, design, content and marketing together.

It’s cost-savvy. It’s nimble. It’s personal. And it keeps good ideas from getting buried under bureaucracy.

I’m especially passionate about working with local, community-based businesses and services — people doing meaningful work who deserve sophisticated marketing without having to build an entire marketing department to get it.

I’ve spent my career proving that you can do more with less.

And I still believe the best marketing starts with thinking differently.

Having devoted most of my career to nonprofit service, my calling is to help small businesses and organizations solidify their identity and reputation within their community. I function as a self-sufficient, one-woman marketing powerhouse to eliminate the big-agency-driven minutia and red tape that plague operations with lean budgets.

I bring your vision and goals to life through equal parts marketing know-how, seasoned strategy, intentional design, empathy and common sense. My skill sets intersect as two-way streets, each informing the other: my marketing thinking shapes my design and writing, while my creative specialties allow me to execute strategy directly—no handoffs required.

Precision + Finesse = Thoughtful Design

My signature aesthetic balances luxury and sensibility, expressed through crisp, fresh, approachable design. I help your brand speak with a clear, consistent voice that reflects its personality, while amplifying your unique points of difference within a crowded marketplace.

I’m happy to share my portfolio with you at any time. Please email me for access.

Comprehensive Brand Development for Small Businesses & Community-based Organizations

I enjoy the process as much as the result. Whether it’s intuitive and organic, or a collaborative puzzle that develops one piece at a time, we’ll harness your vision and bring it to life.

A Little More About Me and What I Do

I AM:
A former VP of Marketing and Director of External Affairs now working independently in Vero Beach. An intuitive marketing leader, creative visionary, brand strategist, digital space specialist, graphic designer, wordsmith and social media maven with a deft hand and seasoned track record.

I HAVE:
Vibrant interpersonals; a deep reverence for precision and finesse; a love for printed materials, graphic design and writing compelling, pithy content; a great respect for my colleagues; and an unfailing love for my family and closest friends.

I’VE EARNED:
Some feathers in my cap: I’ve spoken at Google Headquarters, I’ve been nationally published, I’m cameoed extensively in the first book written about LinkedIn marketing within the nonprofit arena, I’ve had a logo I designed lit up in Times Square, and I rescued my dog and best buddy, Shea. I’m proud to have accomplished some pretty interesting things.

Throughout my career, I’ve conceptualized, created, designed, written, developed and pitched hundreds of ads, dozens of direct mail campaigns, brand and sub-brand logo treatments, countless booklets, brochures, magazines, pieces of signage, articles, press releases, presentation decks, and marketing materials of all types, shapes and sizes to deliver upon my strategies and tactics.

WHAT I DO:
I give you a bigger megaphone and I cut out the middle man. I do the job of every marketing department — including all professional creative & design — as one person.

I provide marketing direction, strategy and insight with a focus in nonprofits, small businesses and healthcare. My professional practice spans branding, logo design, strategic planning, creative graphic design, traditional, native and digital advertising, SEO, SEM, SCM, remarketing, social media, content marketing, professional press release writing, negotiation, partnership development and analysis, with expertise in all media.

Logos are just the tip of the iceberg.

Of my work, that is. But they sure are fun to design! Articulating a person’s unique point of view and developing a concise but compelling visual identity is a deeply rewarding, collaborative process.