Expert Services & Support

HANDS-ON MARKETING FOR COMMUNITY-BASED BUSINESSES & ORGANIZATIONS.

I’ve spent 20+ years refining the art of identity marketing and my specialties as a communications expert, brand strategist, graphic designer, and creative director.

Having devoted most of my career to nonprofit service, my calling is to help small businesses and organizations solidify their identity and reputation within their community. I function as a self-sufficient, one-woman marketing powerhouse to eliminate the big-agency-driven minutia and red tape that plague operations with lean budgets.

Whether you’re launching a new endeavor or seeking a rebrand — a thoughtful, *you-centered* approach to design is always the best way to convey your visual identity with precision and finesse. Let’s partner together to showcase your unique points of difference. Let’s reach and inspire the audience who needs you most.

I enjoy the process as much as the result. Whether it’s intuitive and organic, or a collaborative puzzle that develops one piece at a time, we’ll harness your vision and bring it to life.

A Little More About Me and What I Do

I AM:
A former VP of Marketing and Director of External Affairs now working independently in Vero Beach. An intuitive marketing leader, creative visionary, brand strategist, digital space specialist, graphic designer, wordsmith and social media maven with a deft hand and seasoned track record.

I HAVE:
Vibrant interpersonals; a deep reverence for precision and finesse; a love for printed materials, graphic design and writing compelling, pithy content; a great respect for my colleagues; and an unfailing love for my family and closest friends.

I’VE EARNED:
Some feathers in my cap: I’ve spoken at Google Headquarters, I’ve been nationally published, I’m cameoed extensively in the first book written about LinkedIn marketing within the nonprofit arena, I’ve had a logo I designed lit up in Times Square, and I rescued my dog and best buddy, Shea. I’m proud to have accomplished some pretty interesting things.

Throughout my career, I’ve conceptualized, created, designed, written, developed and pitched hundreds of ads, dozens of direct mail campaigns, brand and sub-brand logo treatments, countless booklets, brochures, magazines, pieces of signage, articles, press releases, presentation decks, and marketing materials of all types, shapes and sizes to deliver upon my strategies and tactics.

WHAT I DO:
I give you a bigger megaphone and I cut out the middle man. I do the job of every marketing department — including all professional creative & design — as one person.

I provide marketing direction, strategy and insight with a focus in nonprofits, small businesses and healthcare. My professional practice spans branding, logo design, strategic planning, creative graphic design, traditional, native and digital advertising, SEO, SEM, SCM, remarketing, social media, content marketing, professional press release writing, negotiation, partnership development and analysis, with expertise in all media.

BRANDING
Establish and nurture your brand’s tone and feel to leverage your unique point of view to target audiences and prospects. Let’s inspire them!

  • Brand Identity Development & Strategy
  • Logo Design
  • Branding & Rebranding
  • All Graphic Design Services
  • Comprehensive Layout Projects
  • Cohesive Collateral Design & Production
  • Business Cards & Brochures are just the beginning!

MARKETING, PRINT MEDIA, ADVERTISING, COPYWRITING & PRESS
A comprehensive approach from design to execution yields compelling results. I specialize in simple and largescale projects alike:

  • Multifaceted Marketing & Solid Communication
  • Custom Creative & Specialty Print Projects
  • Personalized Marketing Campaigns for any Budget
  • Printhouse Management
  • Ad Design
  • Website Design
  • Copywriting & Editing
  • Advertising Purchasing & Positioning
  • Literature & Printed Materials
  • Direct Mail & Email Campaigns, List acquisition, Mailhouse coordination
  • Signage, Decals, Creative Displays
  • Promotional Items
  • PR & Media Relations
  • Press Releases & Circulation
  • Analytical Problem Solving
  • Marketing Analysis
  • Layout & Photo Editing Services

DIGITAL MARKETING
Become diversely findable through a strong online presence:
Presented at Google Headquarters NYC on Digital Marketing Strategy (July 2014)

  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), Companion (SCM) and Contextual Marketing, Remarketing Campaigns
  • Precise Audience Targeting
  • Digital Advertising Campaigns & Graphic Support
  • Facebook Business Page Development & Direction
  • Facebook Advertising
  • Digital Diversification
  • Blog Consulting, Keyword & Tag Strategy
  • Website Graphic Support
  • Constant Contact Email & Event Promotional Marketing
  • Social Media Direction & Mentorship

OFFERING YOU CONVENIENT ACCESS TO MY NETWORK OF LONG-TIME TRUSTED PARTNERS
Nothing’s more telling than the company I keep, and the friendships I’ve forged:

  • Bulk Mailings/Mailhouse/List Providers
  • Local Printers with competitive pricing and exceptional service
  • Online Printers offering deep discounts
  • Promotional & Item Vendors
  • Media Contacts & Ad Representatives
  • Professional Photography & Virtual 360° Tour creation